A conceptual brand identity created for a fictional AWP Book Conference, centered around the theme Pollinators & Poetics. The project explored how ecological imagery and literary metaphor can merge into a cohesive visual language.
The branding system included a main conference poster and two accompanying event posters, each extending the core aesthetic through illustration, typography, and layout. Using Illustrator and Procreate, I developed hand-drawn elements and layered graphic textures to create a vibrant, nature-driven identity that felt both scientific and lyrical.
In addition to the core posters, I expanded the system into a full suite of event collateral, including wayfinding signage, social media graphics, and a multi-page event booklet. The booklet featured the full conference schedule, keynote speaker information, sponsor pages, and an illustrated venue map.
Tools: Illustrator, Procreate
