A fully developed app concept built from the ground up, starting with foundational UX strategy and evolving into a complete visual identity. This project involved creating wireframes, user flows, and interface layouts that defined clear interaction patterns and user needs.
Alongside the UX work, I designed a cohesive brand identity for the app, including a custom logomark, typography system, color palette, and usage guidelines. The final system establishes a consistent aesthetic across screens, marketing materials, and iconography.
Designed using Illustrator and Figma, the project integrates UX structure with polished visual design, resulting in a functional and visually unified app concept.
Tools: Illustrator, Figma
